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When I was talking about the power of smell on the radio, Speth, a Welsh speaker from Manchester, got in touch to say that in Welsh you can hear a smell as well as smell it. At first this sounded charming, if far-fetched. But the more I thought about it, the more sense it made. While I can’t – in English, anyway – exactly hear the smell of that Black Country bike shop in 1977, I can smell, hear and see it very clearly. I can feel it too. I can feel the shop man’s grip as he lifts me into the saddle. And I can hear him saying to my grandad: “Blimey, he’s a lump, isn’t he?” Ever sensitive about my weight, that was a sour note. But I’ll let it pass, because all I can feel, then and now, is the general joy.
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7. Acrolinx Acrolinx is a content alignment platform that helps brands scale and improves the quality of their content. It’s geared toward enterprises – its major customers include big brands like Google, Adobe, and Amazon - to help them scale their writing efforts. Instead of spending time chasing down and fixing typos in multiple places throughout an article or blog post, you can use Acrolinx to do it all right there in one place. You start by setting your preferences for style, grammar, tone of voice, and company-specific word usage. Then, Acrolinx checks and scores your existing content to find what’s working and suggest areas for improvement. The platform provides real-time guidance and suggestions to make writing better and strengthen weak pages.
Fujifilm’s Instax Wide Evo Hybrid is nearly identical to the Instax Mini Evo. You can use it to print photos directly from your smartphone, though the $409.95 camera also comes with a 15.67mm lens — the widest used on any Instax camera — for taking wide-format pictures. Ultimately, I preferred the smaller, more travel-friendly Mini Evo, but if you’re into wide prints (and don’t mind spending twice as much), the Wide Evo Hybrid is rather fun. The photo quality is solid and on par with both the Instax Mini Evo and Instax Mini 12. The main difference is that the Wide Evo’s lens captures a broader field of view. It also offers a few additional lenses and film effects, giving users a bit more creative control. I especially liked the Degree Control feature, which lets you fine-tune the intensity of each lens effect applied to your image.